A Customer is the most important person in this business –
we, at Nan, Inc., take no exception to this.

A Customer is not dependent on us –
we are dependent upon him.

A Customer is not an interruption of our work –
he is the purpose of it.

A Customer does us a favor when he gives us the opportunity –
we are not doing the favor by serving him.

A Customer is not someone to argue or match wits with –
nobody has ever won an argument with a customer.

A Customer is a person who brings us his wants – it is our job to handle them profitably for him and for ourselves.